HK-LIFESTYLE
It is all about Living HK, meaning live the lifestyle associated with the HK brand. The variety of definitions of DesignYourTime is what should be reflected in the HK-Lifestyle. The HK can be put in all situations matching whatever you consider to be DesigningYourTime.
The underlying notion connecting it all is enjoying every moment to its fullest by appreciating every second of it and doing what you love with whom you love.
In other words, explore in Style – being on the move, explore the world, socialising, friends, dinners, having a good time – in line with the attitudes of Savoire Vivre, En Vogue, and Dolce Vita.